Launch of the Preliminary findings of the Global Media Monitoring Project - 2010

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It is an absolute delight to announce the preliminary findings of the Fourth Global Media Monitoring Project (2010)!

This is the moment of truth for thousands around the world who have been engaged in the process since the GMMP began in 1995, and for the thousands of volunteers whose selfless commitment has made GMMP 2010 a reality. It is also a watershed moment for those concerned about the gender dimensions of media wanting to take stock of the progress made during the past decade and a half and to know how much more work lies ahead.

… a word from William Bird of Media Monitoring Africa in Johannesburg, the team responsible for the data analysis:

‘There are many great aspects to the GMMP.  First, it involves media monitoring, which as a dedicated media monitoring organisation is something that always excites us.  Second, it seeks to address fundamental gender inequality in the media on a global scale which is fundamental to building a just and equitable world.  Third, it is repeated every five years which enables us to track progress.  Lastly, it is the biggest civil society media monitoring exercise of its kind in the world.

Perhaps the greatest aspect however of the GMMP relates to it being a largely voluntary exercise.  Each time it takes place teams of people all over the world, in developed,, and developing nations,  in small countries like Papua New Guinea to large like India, all sit down on the same day to monitor the media.  We hope to have over a hundred countries this time round which is more than half the world.

To be a part of an exercise like that is special not just because of the issue and teams involved, it is special because it highlights how people all over the world are passionate about the media, about gender equality and critically, they are passionate about doing something about it.  The special thing about the GMMP is precisely that it is ordinary civil society groups taking a stand at the same time against gender inequality in the media by taking positive action.  The GMMP is about something far greater than the media in any one country.  The GMMP is democracy in action, it is civil society making their voices heard, and best of all it reminds us of our humanity as it is done not for money but for positive change, and to be a part of that is truly remarkable’ .

Congratulations to all who took part!

We look forward to sharing the final global, regional and national reports in September, 2010, and to the follow-up work thereafter.